How to Launch Creator Coins on Zora (Zora.co)

Zora is a social media platform built on Base that offers creators a new way to earn from their content. Zora's new approach to tokenizing creator profiles and turning posts into creator coins is a game changer. For those looking to explore emerging crypto ecosystems, Zora is the perfect opportunity.

On Zora, your profile becomes your own coin, and every post you make also turns into a tradable asset. Instead of relying on ad revenue or algorithms, Zora lets creators earn directly from their audience. Every trade, like, or interaction moves real value — and you get a share of it.

Check out this YouTube video for a live view on setting up your Zora profile and launching your very first creator coin:

Here's the core idea:

• Every profile is a Creator Coin
• Every post (photo, video, or clip) becomes a Content Coin
• Every trade on your profile or post gives you 1% in $ZORA rewards

Users can:

• Double-tap to buy coins instantly
• Long-press to swap coins in their portfolio
• Watch, post, and trade all in one app

So when someone buys your coin, you earn. When your followers trade your post, you earn. When your name or content moves on the market , you earn.

Creating a Profile on Zora ( Step by Step Guide)

Go to Zora.co and click Login at the top right corner.

Connect a wallet. You can use Coinbase Wallet, MetaMask, Zerion, Rainbow, or others. Once connected, your Zora profile is automatically created and with it, your personal Creator Coin.

• Submit and verify your email.
• Add a profile picture, username, display name, and bio.

You can create a profile with an existing wallet if you'd like, but the other option, especially if you decide to just sign up via email is to create a new Zora wallet. Either option works just fine.

You don't HAVE to connect any social accounts, but keep in mind that without any connections, your account stays unverified.

Note: You only need to connect one social media account in order for your Zora account to become verified.

Congratulations!

Launching a Token on Zora

After setting up your profile, you will be required to make your first post to launch your token:

Click on “Post”. Your token is now live and available for trading. The contract will be generated, which you can share and promote.

Ways to Earn on Zora and Grow Your Creator Profile

The best way to earn on Zora is to follow the same basic principles you would when it comes to growing any other social media account like X, TikTok, or Instagram. Make engaging posts that generate discussion, and leave users satisfied, and you will be greatly rewarded on Zora. This includes strategies like:

Posting regularly: Each post mints a new Content Coin, giving your followers more opportunities to buy and trade.

Engaging with other creators: Buy and hold coins from creators you like — they might do the same for you.

Cross-posting your Zora content: Sharing your Zora posts on other socials to attract more visibility, or even reworking the posts you would publish on Instagram, TikTok, or X, and cross posting them on Zora is a virtually cost free way to grow your account on Zora.

Trading strategically: Long-press to swap coins in your portfolio for others gaining traction. Each transaction, whether from your content or your coin, sends rewards back to you in $ZORA tokens.

Moreover, if you'd like to take an even deeper dive into the Zora and Base ecosystem, we recommend downloading the Coinbase Wallet and installing it on your phone. Coinbase is currently rolling out beta for the Base App, and one upcoming feature is a way for Zora users to connect their profiles to the new Base App.

In addition, yet another social media platform which is great to checkout is Farcaster, since it's heavily integrated with the Base App as well. Last but not least, if you're looking for a more traditional launchpad on base chain but yet with some unique Uniswap V4 tech, checkout our guide on How to Launch a Token on Clanker.